Daelim ACRO Receives a Prize in German iF Design Awards
Illustration image of ACRO BI utilization
For the first time, Daelim’s high-end residential brand ARCO won the branding prize in the communication sector of the iF (International Forum) Design Awards 2020. The iF Design Awards are considered one of the top global design awards together with the US’s IDEA Design Awards and Germany’s Red Dot Design Awards. As a German independent design institution with the longest history in the world, iF International Forum Design decides the prize-winning works by comprehensively evaluating design, innovation, and functionality in 7 sectors: product, packaging, communication, concept, service design, interior, and construction. In the iF Design Awards 2020, some 7300 works from 56 countries in the world applied. The final works were selected through screening by a panel consisting of 78 experts from many countries.
ACRO declared a new-take off as a matchless, high-end residential brand by proclaiming an integrated brand renewal reflecting “The Only One,” a new concept embedded with differentiated value, in November last year. The new ACRO seeks to be a residential brand offering premier quality of life with the supreme, one and only, absolute value. To this end, not only the business strategy direction but also an elaborate brand identity system was established. The renewed ARCO BI emphasizes the matchless value of existence based on essence-concentrating modern minimalism aesthetics and delivers a stable, solid image. ARCO received excellent rating for having solidified the high-end residential brand status.
ACRO has also developed a representative color system that symbolizes dignity, potential, and evolution possibility. The main color means an absolute symbol with the ultimate color (color close to essence) — ACRO black — and the infinite color ACRO white. Through the ACRO Gray connecting them, the main color tries to convey the residential experience becoming the subject of envy and unique brand value. With the new logo type, the monogram used as brand insignia and visual motif also appeared for the first time. The type of English alphabet “A” of the brand name was structured as a dual line, and the brand’s “The Only One” concept was stressed even more by applying the beautiful curve.
The new ACRO is applied for the first time to ACRO Seoul Forest, which is scheduled to be occupied in December this year, and will be adopted sequentially at various customer contact points including marketing, service, homepage, and smart home.
“Korea’s outstanding high-end residential brand symbol ARCO has been internationally acknowledged for its brand value. We will present the supreme residential standard reflecting high-end lifestyle needs to all factors such as location, technology, quality, service, and design from the aspect of true definition of top-level residential value,” a source from Daelim said.
